Nearly a quarter of American shoppers now buy organic products once a week, up from 17% in 2000. But for food purists, "local" is the new "organic," the new ideal that promises healthier bodies and a healthier planet.
Read more: http://www.time.com/time/magazine/article/0,9171,1595245,00.html#ixzz0ssQEsKxl
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